Data-driven Trade Promotion Planning
Posted by Marketing Team on 24th Feb , 2017
'Deep Discounts', Image Courtesy: Andrew Writer at Flickr

The packaged goods industry, in the US, spends around $250 billion to $300 billion, annually, on Trade Promotions; amounting to about 10% - 20% of the topline for the industry. However, there are many inefficiencies plaguing trade promotions, primarily driven by increased fragmentation of the customer landscape, and new channels and choice for the new age consumer. Added to this is the availability of on the ground information at the moment of truth. ...

Read more . . .