Trade Promotion Optimization
Posted by Marketing Team on 24th Mar , 2017
'Data-driven Decision Making', Image Courtesy: Ken Teegardin at Flickr

Trade promotion optimization is sometimes confused with trade promotion management and is often used interchangeably. Trade promotion Management involves implementation of trade promotion, tracking and reconciliation of the promotion capital with sales dollars while Trade Promotion Optimization involves maximizing the ROI objective through budgetary constraints. This post will discuss different elements of Trade Promotion Optimization. ...

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