Trade Promotion Optimization
Posted by Marketing Team on 24th Mar , 2017
'Data-driven Decision Making', Image Courtesy: Ken Teegardin at Flickr

Trade promotion optimization is sometimes confused with trade promotion management and is often used interchangeably. Trade promotion Management involves implementation of trade promotion, tracking and reconciliation of the promotion capital with sales dollars while Trade Promotion Optimization involves maximizing the ROI objective through budgetary constraints. This post will discuss different elements of Trade Promotion Optimization. ...

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Data-driven Trade Promotion Planning
Posted by Marketing Team on 24th Feb , 2017
'Deep Discounts', Image Courtesy: Andrew Writer at Flickr

The packaged goods industry, in the US, spends around $250 billion to $300 billion, annually, on Trade Promotions; amounting to about 10% - 20% of the topline for the industry. However, there are many inefficiencies plaguing trade promotions, primarily driven by increased fragmentation of the customer landscape, and new channels and choice for the new age consumer. Added to this is the availability of on the ground information at the moment of truth. ...

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Self-service BI for Inventory Management
Posted by Marketing Team on 21st Feb , 2017
'Warehouse', Image Courtesy: Marcin Wichary at Flickr

Inefficiencies in inventory management can lead to lost revenue opportunities due to stockout or higher costs due to excess inventory. Inventory management is a critical success factor in many industries such as manufacturing, pharmaceutical, consumer packaged goods, engineering and consumer durables. In addition, businesses that have global operations have to deal with increased complexity when managing inventory. ...

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Impact of Analytics on Non-profit Organizations
Posted by Marketing Team on 10th Feb , 2017
'Helping Hands', Image Courtesy: Jack Moreh at FreeRangeStock

Non-profits have always been diligent at collecting data because of their need for financial and social impact accountability to their donors. The amount of data collected by non-profits has increased significantly over time. However, other than for reporting purposes, very few non-profits have been using their data for analytics to improve efficiencies. If non-profits are not analyzing this data, they may be missing out on opportunities to improve operational efficiencies and increase impact. Data analytics can ...

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Business Intelligence - Gaining the Competitive Edge in Retail Industry
Posted by Marketing Team on 3rd Feb , 2017
'Point of Sale', Image Courtesy: John at Flickr

Retailers collect large amounts of data from customer transactions and if they are not mining this data for actionable intelligence, they would be losing their competitive advantage. Take Walmart for example, it collects data from 1 million customer transactions every hour, stored in a database estimated to be about 2.5 petabytes in size. Similarly, every retailer has rich data on their customers and their transactions; and if they could understand customer behavior from this data, they could be making the right decisions whether for Marketing or Inventory Management. ...

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IoT and Data Visualization for Operations and Maintenance
Posted by Marketing Team on 31st Jan , 2017
'Connected', Image Courtesy: Daniel Kohn at Flickr

Internet of Things (IoT) is a network of connected devices that can send and receive data. As IoT devices get deployed across industries, they are playing a critical role in assisting Operations and Maintenance (O&M) teams manage their infrastructure. Whether in manufacturing, utilities, transportation, logistics or even retail, O&M uses sensor data from these IoT devices to monitor the state and health of assets. The management of these assets using smart devices has come to be known as Asset Performance Management. ...

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Self-Service Business Intelligence - Democratizing Analytics for Sales and Marketing
Posted by Marketing Team on 25th Jan , 2017
'Self-service', Image Courtesy: Marcus Balcher at Flickr

A common factor across all leading businesses in competitive markets is that they all democratize data access within their Organizations. Everyone who needs to make data-driven decisions has access to the relevant data. Data gives them edge and Insights from data gives them power to dominate their market by taking right data-driven decisions. In order to democratize data access in your business, you need a Self-service Business Intelligence tool. In many organizations, ...

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Big Data Analytics: Don't Miss the Woods for the Trees
Posted by Mahesh Yellai on 17th Aug , 2016
'Trees in Woods', Image Courtesy: jungle_group at Flickr

Harnessing Big Data for data-driven decision making is a tough challenge for any business, because of Big Data's 3 Vs: Volume, Velocity and Variety. Whether it is in Ecommerce, Retail, Financial Services, Healthcare or any other industry, the scale of the data is overwhelming for most traditional analytics tools. How do you process, analyze and visualize such datasets as quickly as the data changes? ...

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Self-service Analytics: The Magic Dust for Business Agility
Posted by Mahesh Yellai on 10th Aug , 2016
'Finding the Solution', Image Courtesy: Jack Moreh at FreeRangeStock

Markets are increasingly more dynamic and to succeed in such marketplaces, Businesses have to be agile. Agile Businesses need to be data-driven and data-driven decision making requires that employees across the Organization have access to insights instantaneously, whenever and wherever they need them. Traditional Business Intelligence (BI) solutions have failed to ...

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