Business Intelligence - Gaining the Competitive Edge in Retail Industry
Posted by Marketing Team on 3rd Feb , 2017
'Point of Sale', Image Courtesy: John at Flickr

Retailers collect large amounts of data from customer transactions and if they are not mining this data for actionable intelligence, they would be losing their competitive advantage. Take Walmart for example, it collects data from 1 million customer transactions every hour, stored in a database estimated to be about 2.5 petabytes in size. Similarly, every retailer has rich data on their customers and their transactions; and if they could understand customer behavior from this data, they could be making the right decisions whether for Marketing or Inventory Management. ...

Read more . . .